Client:
Moma Advertising agency

Role:
Art Director, Design Director

 

When Fallon São Paulo became MOMA, it also needed a new visual identity. Since the agency shares its name with the renowned museum, we created fun images inspired by artists such as Mondrian, Miró, Roy Lichtenstein and Dali and spread them into posters, notebooks, cups, and other souvenirs. The material was a big success between the agency and clients and entered the CCSP Year Book (Sao Paulo Creative Society).