Client:
MELISSA - Brazilian Iconic Plastic Shoes

Artistic intervention at Galeria Melissa Flagship in London's Covent Garden.

Role:
Art Director, Illustrator Artist, Workshop Tutor.
 
A mannequin is a functional and soulless object that only exists to display something else. Ironically, most of them are a representation of a feminine body. In our culture, the image of a female body have been excessively used by fashion and media industries over the years to sell products and sex. Bodies without a soul.

 

Materials: Posca pen on fashion mannequin.
Activation: As part of Melissa Flash Exhibition about women empowerment at Melissa Gallery, the mannequin became the canvas and got the central role. Hand-painted heart, brain and hormones invited the public to see beyond the feminine body and re-think the way they relate to it.
Activation: Nature elements have been chosen to explain that the physic and emotional aspects are inseparable, so disrespect the body means to disrespect the soul.
Activation: Named as “Jane”, the artistic intervention was the entrance of the exhibition, being also featured at the window display for 2 months after the exposition.

 

Workshop: A drawing workshop was also part of this event, inviting people to interact with mannequins, creating their own piece of Art.