Client:
CAMICADO - Homeware brand of Renner - the largest fashion retailer in Brazil.
Campaign.
Role:
Art Director
Multiple campaigns for Camicado, a Brazilian homeware retailer. For an extremely price-driven category, the challenge was to come up with ads that would push the offers but also communicate the brand’s look and feel in new and exciting ways.
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"Guests notice. Applause and praise just before 10pm in respect of our neighbours".
"Camicado brings more fun to your Summer: your old plates can make good frisbees".
Camicado Summer: "Don’t let sand castles get more compliments than your home.”
Camicado Mother’s Day: "Wine glasses, a beautiful dinner table, plenty of compliments. Thanks to things like this you were probably conceived.”
