Client:
CAMICADO - Homeware brand of Renner - the largest fashion retailer in Brazil.
Campaign.
Role:
Art Director
Multiple campaigns for Camicado, a Brazilian homeware retailer. For an extremely price-driven category, the challenge was to come up with ads that would push the offers but also communicate the brand’s look and feel in new and exciting ways.
"Guests notice. Applause and praise just before 10pm in respect of our neighbours".
"Camicado brings more fun to your Summer: your old plates can make good frisbees".
Camicado Summer: "Don’t let sand castles get more compliments than your home.”
Camicado Mother’s Day: "Wine glasses, a beautiful dinner table, plenty of compliments. Thanks to things like this you were probably conceived.”
